• Experian Decision Analytics combines expertise with consultancy and analytical services to create solutions across the customer life cycle. Our approach to analytics is not just to build scorecards but to capture real business benefits. While our approach is continually evolving to encompass the latest thinking and advanced techniques, our focus is always on developing practical solutions that meet your business needs.

• Experian Decision Analytics has pioneered credit scoring for over 30 years, producing models for use throughout the customer life cycle. We started with scoring for risk but now also develop models for product propensity, fraud, attrition and indebtedness.

• Our core expertise is the development of models specifically aimed at your business. These models are created using your data and our advanced statistical techniques to produce models that are highly predictive for your portfolio.

• We also develop generic and customised models based on the wealth of data available from our close relationships with credit bureaux around the world. These models harness the power of both consumer and business information to produce a wide range of highly effective tools.

• Analytics is an ever-changing environment and we continue to introduce innovative developments to help you stay one step ahead of the competition. We combine new thinking with our existing methodologies in areas such as optimisation techniques, loss forecasting with Markov chains and scorecard diagnostics to turn them into really effective solutions.