Growing your business through Intelligent Prospecting

One of the major channels to drive new customer acquisition is through ‘Direct Marketing' campaigns, credit offers delivered directly to the consumer via the postal service. Direct Marketing campaigns have seen significant growth over the last year, highlighting an increased drive by the lenders to acquire new customers.

Intelligent Prospecting is a solution that will empower you to grow your business through intelligently identifying and targeting customers who will meet the critical measurement criteria for profitable business and minimise consumer over-indebtedness.

Experian brings new analytical and modelling techniques to provide a best of breed solution to growing your assets. These techniques provide the capability to source new customer relationships that typically perform as well, if not better than, your existing portfolio, as well as empowering you to control the volume or scale of such growth.

By acquiring nothing more than an ID number, we will determine if this person is somebody you would like to do business with, and whether they are most likely to want to do business with you. We will compliment your data with additional data from further external sources, and build a comprehensive profile of your potential target, to determine if they will meet your minimum requirements.