Business Intelligence Growth Solution (BIGS)
Experian, in partnership with P-Cubed, is able to offer an end-to-end customer growth solution that makes use of the largest external credit and marketing database in South Africa.
The solution makes use of a combination of data assets (consumer credit history information, geo-demographic data, property ownership information and campaign performance data) and decisioning tools to effectively reach and cross sell to the best prospects by:
- Understanding their current and past behaviour
- Predicting their future needs
- Presenting the ideal value proposition at the appropriate time
Key benefits
- Improved intellectual property development
- Improved line of sight to business opportunities for risk mitigation and growth
- Improved ability to operationalise the new and existing opportunities for quicker and more measurable wins
- A unique ability to build strategy from actual consumer behavioural data and drive the operational execution of that strategy out of the same dataset
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