Customer Data Management
Get a focused view of your customers and direct the right message to the right buyer for more profitable campaigns. Experian's data management products integrate various information sources and provide clean, accurate data that serves as the foundation of your customer relationships.
Customer Data Management - Products and Services
Improve the quality of your prospects to enjoy a better conversion rate and return on investment
Customer Prescreen is a credit risk and affordability screening solution that assists credit providers to assess an individual’s ability to afford a new loan. It can be used for pre-screening affordability assessments to target prospective customers.
Increase accuracy, deliverability and response to your campaigns
The quality of customer information is essential to enable optimal customer interaction. With Customer Contact you can improve the quality of your customer data by leveraging Experian’s wealth of consumer contact and verification information relating to more than 30 million consumers.
Gain insight into the behaviours of millions of consumers
Experian, in partnership with P-Cubed, is able to offer an end-to-end customer growth solution that makes use of the largest external credit and marketing database in South Africa.
The solution makes use of a combination of data assets (consumer credit history information, geo-demographic data, property ownership information and campaign performance data) and decisioning tools to effectively reach and cross sell to the best prospects.