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Panorama - an Experian newsletter

SPRING 2011

Experian - A world of insight

SUMMARY

Value based risk selection strategies

Six steps for an effective segmentation strategy

Marketing for financial services: an interview with Clive Gosling

Customer Engagement: A new paradigm?

11th Experian International Credit Risk Forum

 

EVENTS

Experian next events
 

News

Experian And Adobe Expand Partnership To Include Hitwise And Adobe SiteCatalyst Data Exchange

Experian Marketing Services today announced an expanded relationship with Adobe to provide two-way dashboard views of the data captured by Experian Hitwise and that of Adobe SiteCatalyst, powered by Omniture. The dashboards allow clients of both services to understand how internal site trends, seen through Adobe SiteCatalyst, compare with consumer behavior on competitive Websites, delivered through Experian Hitwise.

» read more on experian.com

 

Experian receives regulatory approval to establish Australian credit bureau

The new consumer and commercial credit bureau will increase competition in the Australian credit reporting services market by providing consumer and business credit information services to credit providers. It will help lenders assess risk and allocate credit more efficiently, in addition to protecting consumers against over-indebtedness by enabling responsible lending by credit grantors.

» read more on experian.com

 

New Experian services enable Indian banks & NBFCs to better understand their customers

Experian Account Review and Experian Premier Attributes are the latest offerings from Experian's Customer Management Services Suite.

Experian's Account Review allows banks and NBFCs to segment their customer portfolios in multiple ways and conduct periodic reviews to devise customer level credit strategies. Experian Premier Attributes are a collection of parameters which have been developed by a global team of leading analytics experts.

» read more on experian.com

Value based risk selection strategies: from nice-to-have to must

The Basel III regulations, with its increased capital requirements, and the rising competition on the global financial markets are putting margins in the financial sector under serious pressure, making the implementation of value-based risk selection strategies a must to all the market players rather than the "nice-to-have" they used to be in the past. It is common sense that riskier clients should be charged a higher price than less risky ones. However, selection or pricing strategies based on risk adjusted customer value are not as common practice as one might expect.

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MARKETING

6 steps for an effective segmentation strategy

6 steps for an effective segmentation strategy

An effective segmentation strategy has to prove its value delivering actionable insights, and also helping drive product decisions, pricing strategy and targetting. But where to go from there? How to obtain a flexible range of actionable segments? What kind of actions would be avaliable and could be triggered by a data-driven approach? How to find the most valuable segments?

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FINANCIAL SERVICES

Interview with Clive Gosling on marketing in the financial services industry

"The world has changed and so have consumer expectations to financial products"

Clive Gosling is the Principal Marketing Consultant for Experian in the Financial Services sector. We wanted to know a little more about the challenges the financial services sector is facing in their customer management strategies and how they are balancing customer acquisition and relationship building activities.

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CUSTOMER MANAGEMENT

Customer engagement: A new paradigm?

Customer engagement: A new paradigm?

The concept of engagement is increasingly becoming the new key marketing currency, spurred by the power shift to the hands of customers initiated by social media sites. But who should you engage with and how? Through which channel? How's this concept different than CRM?

Read more »

CREDIT RISK

11th Experian International Credit Risk Forum

11th Experian International Credit Risk Forum

The International Credit Risk Forum, organized by Experian, has earned its status as the annual gathering point for the credit risk and fraud prevention industry. Berlin will host this year's conference in November, two full days packed with conferences, seminars and meetings.

Read more »

 

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