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The Basel III regulations, with its increased capital requirements, and the rising competition on the global financial markets are putting margins in the financial sector under serious pressure, making the implementation of value-based risk selection strategies a must to all the market players rather than the "nice-to-have" they used to be in the past. It is common sense that riskier clients should be charged a higher price than less risky ones. However, selection or pricing strategies based on risk adjusted customer value are not as common practice as one might expect.
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MARKETING
An effective segmentation strategy has to prove its value delivering actionable insights, and also helping drive product decisions, pricing strategy and targetting. But where to go from there? How to obtain a flexible range of actionable segments? What kind of actions would be avaliable and could be triggered by a data-driven approach? How to find the most valuable segments?
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FINANCIAL SERVICES
Clive Gosling is the Principal Marketing Consultant for Experian in the Financial Services sector. We wanted to know a little more about the challenges the financial services sector is facing in their customer management strategies and how they are balancing customer acquisition and relationship building activities.
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CUSTOMER MANAGEMENT
The concept of engagement is increasingly becoming the new key marketing currency, spurred by the power shift to the hands of customers initiated by social media sites. But who should you engage with and how? Through which channel? How's this concept different than CRM?
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CREDIT RISK
The International Credit Risk Forum, organized by Experian, has earned its status as the annual gathering point for the credit risk and fraud prevention industry. Berlin will host this year's conference in November, two full days packed with conferences, seminars and meetings.
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