New research shows the majority of boardrooms admit they’re far from ready to meet the digital challenge.
It also emerged data-driven customer insight is now a top commercial priority for more than four out of five (81%) traditional businesses as they aim to close the gap on leaner, new-to-market digital disruptors.
The commissioned study was conducted by Forrester Consulting on our behalf..
It also reveals the majority of CEOs (66%) now acknowledge many of their current commercial approaches are ineffective, they’re operating within a digital divide and need to quickly increase budgets to catch up and improve customer experience and customer management.
At the same time, nearly three out of four (71%) businesses admit they lack the ability to accurately transform data into rich insight and now regard investment in both areas as a top-five business priority for the year ahead.
The findings highlight that only the very best-performing customer-centric businesses will thrive given the direct links between cyber-security and commercial performance.
The findings are published in our report Winning In The Customer Era. To get the results in full, find out how other CEOs and their boards are meeting the new challenges head-on, simply sign up here.