Insight counts because lost sales cost. Businesses across the globe are now becoming increasingly reliant on a combination of data, analytics and technology to ensure they offer the very best customer experience first time – and every time.
Those that don’t, readily admit they’re now facing flat-lining revenues and declining income.
A new study conducted by Forrester Consulting on our behalf, gauged critical opinion among nearly 400 senior decision makers. It has emerged that the vast majority lack the ability to transform customer data and insight into actionable sales strategies.
• Nearly half of all businesses fail to get a consistent view of their customers’ expectations, habits and preferences across all channels.
• Two-thirds of CEOs admit their current customer management is ineffective.
• More than a third are now reporting flat-lining revenues or declining sales.
We’re putting customer management best practice in the spotlight. To find out more, simply click here.