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Why nearly three-quarters of decision-makers say investing in advanced analytics is a top business priority

Read the key strategies for success here.

As more businesses recognise the commercial impact of data-driven customer insights, it’s no surprise that 71% of the 590 CXOs interviewed in our new annual survey with Forrester Consulting, say investing in advanced analytics is now a top business priority.

In order to handle the growing volume and complexity of data, along with scarce skilled resources and rising customer expectations, it’s clear businesses need to quickly adapt.

But where should decision-makers start?

Our latest report The New Frontier: Unlocking The Power Of Data outlines why insights-driven organisations will be the winners in the digital economy. It tackles everything from the biggest challenges facing today’s most successful organisations, why advanced analytics is top of the corporate agenda, the analytics capabilities needed to win – and the steps to take to find them.

To understand why insights-driven organisations will be the winners in the digital economy, read our latest report simply by clicking here.