Tag: customer acquisition

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Are you really meeting your digital customers’ ...

Mobiles, smartphones and hand-helds are now mandatory lifestyle essentials for us all amid predictions there will be 50 billion networked devices. Just to give the big number some perspective – it will equate to seven times more devices than there are people on Planet Earth. Decisions are being made...

Read more Are you really meeting your digital customers’ expectations?
Enter the age of the digital customer – the rules for ...

During the past 12 months we have seen three common global trends emerging in the digital challenges facing ‘traditional’ large enterprise’ organisations. First, we’re seeing that organisations still have a disconnected view of the customer. They are struggling to ‘connect the dots’ across online and offline channels, internal systems, business...

Read more Enter the age of the digital customer – the rules for competing to win and retain customers have changed!
Finding balance at the digital tipping point...

Right now businesses across the globe are at a digital tipping point as ‘traditional’ commercial models are predicted to simply disappear within the next five years, new research has shown. It comes as the majority of senior business leaders also acknowledge many of their current commercial approaches are ineffective,...

Read more Finding balance at the digital tipping point
The view from the top...

Change is coming and time is running out, new research reveals. We commissioned Forrester Consulting to gauge opinion among nearly 400 CEOs and senior business leaders working across Europe, the Middle East, and Africa. Many are saying the same things as they face up to critical gaps in their...

Read more The view from the top
Three out of four predict traditional business models ...

New research shows the majority of boardrooms admit they’re far from ready to meet the digital challenge. It also emerged data-driven customer insight is now a top commercial priority for more than four out of five (81%) traditional businesses as they aim to close the gap on leaner, new-to-market...

Read more Three out of four predict traditional business models to be obsolete within the next five years
Expert perspective: How can businesses tackle the top ...

Fernando Sanchez from Experian’s Global Consulting Practice gives his perspective on the top three challenges identified by businesses in the area of Customer Acquisition...

Read more Expert perspective: How can businesses tackle the top challenges facing them in customer acquisition in the next four years?