Experian’s comprehensive B2C marketing database (email & direct mail addresses) provides a compliant method for your customer contact and prospecting communications. Each record is linked to our demographic and lifestyle data, ensuring you fully understand your chosen audience and only focus on the right people to contact and cut out messages to those unlikely to interact with your brand.
Direct marketing remains one of the most effective ways to communicate with consumers. Whether your aim is to re-engage with existing or lapsed customers, or introduce your brand, products or services to new consumers. Experian’s B2C database draws together information from a variety of approved sources, allowing trusted organisations to communicate with relevant consumers across direct mail and email marketing.
Each record can be linked to any of our socio-demographic models and any of our 500+ lifestyle variables. Helping you to truly understand the profile of individuals that are interacting with your brand, driving greater consumer engagement, conversions and ultimately return on investment (ROI).
Gain a better understanding of the profile of your customers, allowing you to prioritise those most likely to engage with your brand
Reach out to new prospects, or, re-engage with existing and lapsed customers using Experian’s B2C database of up-to-date consumer records, including name, postal address and email address
Activate multi-channel campaigns and target the same audience(s) across social, display, programmatic and TV advertising