Experian Innovation Summit 2025 Digital Conference

Ferdie was appointed as Experian Africa CEO in March 2020 and comes with extensive pan-African experience as an emerging markets executive in numerous C-Suite roles within the financial services sector. Ferdie’s career in the industry began in auditing before moving into financial management and operations in some of our biggest banks. Ferdie is a qualified Chartered Accountant and Certified Information Systems Auditor who holds an Honours Degree in Accounting from the University of South Africa and Post Graduate Diploma in Advanced Banking (cum laude). As a resident student, he attended the University of Oxford’s Saïd Business School where he completed the Leading Across Boundaries Executive Programme.

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As Chief Customer Officer at Experian, Bree brings over a decade of experience in financial services, information technology, and software sales to her role. She is passionate about delivering exceptional client value and driving customer-centric strategies that foster long-term partnerships.

Bree began her journey with Compuscan in 2011 and played a key role through its acquisition by Experian in 2019. Since then, she has led high-performing sales teams, most recently managing a team of Tier 1 Account Managers before being promoted to Head of Sales in 2025. Her leadership, strategic insight, and consistent delivery of results led to her appointment as Chief Customer Officer.

With a strong foundation in strategic planning, client engagement, and regulatory compliance, Bree is committed to ensuring that every client experience is seamless, impactful, and aligned with their business goals. She holds an MBA in Strategy and Strategic Sustainable Marketing, as well as an LLB degree, equipping her with a unique blend of commercial and legal expertise.

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Jaco van Jaarsveldt is a financial services expert and innovator with over 25 years of experience. He leverages alternative data and advanced analytics to drive financial inclusion and diversity for consumers and MSMEs. Jaco has held executive roles in various business environments, including listed, non-listed, and private equity-owned companies, and has extensive experience in banking, retail, insurance, credit bureau, and consulting industries. He has also been involved in successful startups. Passionate about consumer and MSME education, Jaco was part of the team that developed “Up – powered by Experian,” an award-winning consumer education web application, working closely with communities and NGOs. A proud futurist and change agent, Jaco collaborates with future business leaders to make a positive impact, inspired by passionate change-makers.

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I am known as Wilnes and I’m currently working as the DA Product Manager for Experian SA within the Decision analytics space.
I have over 7 years of experience within VAF, Banking, Telco, and online space. I have a keen eye for risk management and due diligence. I have developed the skills to identify current and potential threats within the Fraud business and Finance Sector and advise as well as assisting in implementing strategies, cloud solutions and rules to prevent potential threats.
I strive to be as effective as possible as well as maintaining effective TAT for business to provide the best customer service as possible.

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Results-focused and solution-oriented business development account manager with over 17 years of experience in the credit and financial services industry. Possesses a robust background in technical, data, and analytical sales. Demonstrated expertise in business strategy, leadership, customer acquisition, customer centricity, project management, and market expansion. Proven track record of driving innovative solutions that achieve business goals.

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