Experian Innovation Summit 2025 Digital Conference
Join us at Innovation Summit 2025 — Shaping Tomorrow through Innovation, Influence, and Inclusion.
Combining the latest in digital conference technology and in-person attendance, the Experian Innovation Summit brings the latest data, analytics and technology insights to you. This free, hybrid conference pushes the traditional conference format by including an in-person and fully digital all-inclusive conference experience to augment your attendance.
To help you innovate, transform and expand opportunities, industry guests and subject matter experts will expand on industry trends, and highlight how business and consumer behaviour has evolved. Experian Innovation Summit will show attendees how to achieve more by improving decisions, reducing risk and fraud and enhancing data, analytics, technology and innovation.
Register for your free spot at Experian Innovation Summit 2025 and join us online.
Topics for Discussion
Panel Discussion: From invisible to investable: How alternative data is powering MSME finance
Panel discussion by industry experts
Experian’s 2025 Forrester Research Insights – The ML Divide in Credit Risk: Innovation Generating Growth
Presented by Bree Caprin, Chief Customer Officer
Research Reimagined: Expanding Access in a Shifting Economy
Presented by Jaco van Jaasrsveldt, Head of Commercial Strategy and Innovation
Event Agenda
Welcome
Kieno Kammies
Programme Director
Experian Welcome – Shaping the Future of Data & Innovation
Ferdie Pieterse
CEO, Experian Africa
Panel Discussion: From invisible to investable: How alternative data is powering MSME finance
Tea Break
US Secret Service: The Weaponisation of GenAI in Modern Social Engineering Attacks
Lunch
Breakout Sessions
Comfort Break
Oscar Chalupsky
Athlete, Entrepreneur, and Inspirational Speaker
Motivational Speaker
Closing
From Regression to Revolution: The Sigma Leap in Credit Scoring
Tshepo Engelbrecht
Scoring Analyst, Experian Africa
Smarter every week: Future-Proofing Fraud Detection with AIdrian
Wilnes Goosen
DA Product Manager, Experian Africa
Ashley Pillay
Sales Specialist, Experian Africa
Nadine Joubert
Certified Fraud Examiner (CFE)
The Power of Lineage Trace Intelligence
Moahludi Mabogoane
Product Manager, Experian Africa
Experian’s 2025 Forrester Research Insights – The ML Divide in Credit Risk: Innovation Generating Growth
Bree Caprin
Chief Customer Officer, Experian Africa
Connected Intelligence: Transforming Decisioning, Analytics and Fraud management with Ascend Platform
Francois Grobler
Chief of Decision Analytics, Experian Africa
Funding made simple: Empowering MSMEs with Experifin
Paul Nel
Innovation Consultant, Experian Africa
Darlene Menzies
CEO, Finfind
Beyond the Score: Alternative Data For Inclusive Credit Access
Marie du Toit
Senior Scoring Analyst, Experian Africa
Research Reimagined: Expanding Access in a Shifting Economy
Jaco van Jaarsveldt
Head of Commercial Strategy and Innovation, Experian Africa
Lee-Anne Lawrence
Country Manager, South Africa, Vault22
Keynote Speakers
Ferdie Pieterse
CEO, Experian AfricaFerdie was appointed as Experian Africa CEO in March 2020 and comes with extensive pan-African experience as an emerging markets executive in numerous C-Suite roles within the financial services sector. Ferdie’s career in the industry began in auditing before moving into financial management and operations in some of our biggest banks. Ferdie is a qualified Chartered Accountant and Certified Information Systems Auditor who holds an Honours Degree in Accounting from the University of South Africa and Post Graduate Diploma in Advanced Banking (cum laude). As a resident student, he attended the University of Oxford’s Saïd Business School where he completed the Leading Across Boundaries Executive Programme.
As Chief Customer Officer at Experian, Bree brings over a decade of experience in financial services, information technology, and software sales to her role. She is passionate about delivering exceptional client value and driving customer-centric strategies that foster long-term partnerships.
Bree began her journey with Compuscan in 2011 and played a key role through its acquisition by Experian in 2019. Since then, she has led high-performing sales teams, most recently managing a team of Tier 1 Account Managers before being promoted to Head of Sales in 2025. Her leadership, strategic insight, and consistent delivery of results led to her appointment as Chief Customer Officer.
With a strong foundation in strategic planning, client engagement, and regulatory compliance, Bree is committed to ensuring that every client experience is seamless, impactful, and aligned with their business goals. She holds an MBA in Strategy and Strategic Sustainable Marketing, as well as an LLB degree, equipping her with a unique blend of commercial and legal expertise.
Jaco van Jaarsveldt is a financial services expert and innovator with over 25 years of experience. He leverages alternative data and advanced analytics to drive financial inclusion and diversity for consumers and MSMEs. Jaco has held executive roles in various business environments, including listed, non-listed, and private equity-owned companies, and has extensive experience in banking, retail, insurance, credit bureau, and consulting industries. He has also been involved in successful startups. Passionate about consumer and MSME education, Jaco was part of the team that developed “Up – powered by Experian,” an award-winning consumer education web application, working closely with communities and NGOs. A proud futurist and change agent, Jaco collaborates with future business leaders to make a positive impact, inspired by passionate change-makers.
I am known as Wilnes and I’m currently working as the DA Product Manager for Experian SA within the Decision analytics space.
I have over 7 years of experience within VAF, Banking, Telco, and online space. I have a keen eye for risk management and due diligence. I have developed the skills to identify current and potential threats within the Fraud business and Finance Sector and advise as well as assisting in implementing strategies, cloud solutions and rules to prevent potential threats.
I strive to be as effective as possible as well as maintaining effective TAT for business to provide the best customer service as possible.
Ashley Pillay is a results-driven professional with over 17 years of experience in the credit bureau industry. He brings deep expertise in software, data, and analytics, having led strategic initiatives across a wide range of sectors including retail, lending, banking, insurance, microfinance, SME, and development finance.
His thought leadership has been recognized on global stages, with speaking engagements at Experian’s Sales Conferences in Istanbul (2024) and Malaysia (2025). A recent milestone in his career was spearheading the implementation of South Africa’s first Aidrian Fraud solution—the first deployment outside the DACH region.
Ashley is passionate about driving business growth through consultative, innovative, and best-in-class solutions, always with a strong focus on customer centricity.
Nadine Joubert
Certified Fraud Examiner (CFE)Nadine is a Certified Fraud Examiner (CFE) and an active member of the International Association of Financial Crime Investigators (IAFCI). With two decades of experience in the financial services sector, she has developed deep expertise in financial crime prevention across unsecured lending and banking. Her focus areas include client identification and verification, customer onboarding, and end-to-end journey risk assessment to minimise fraud exposure. As a Subject Matter Expert, Nadine applies AI/ML-driven tools in day-to-day operations to enhance fraud detection and strengthen prevention strategies, delivering solutions that improve both customer experience and control effectiveness.
Oscar Chalupsky
Athlete, Entrepreneur, and Inspirational SpeakerOscar Chalupsky is one of South Africa’s most celebrated sportsmen and a 12-time Molokai Surfski World Champion, winning his first title in 1983 at age 20 and his most recent in 2012 at age 49 an unmatched display of longevity and high performance in world paddling. A multi-discipline athlete, he represented South Africa in canoeing, kayaking, lifesaving, water polo, and rugby, and became the first person in surf lifesaving history to win both the junior and senior Ironman titles at age 15. He was also South Africa’s team spokesman at the 1992 Olympic Games.
Chalupsky’s career includes major international victories spanning four decades, from winning the world’s biggest canoe race, the Sella Descent, in 1986 with his brother Herman, to claiming international titles well into his fifties. Off the water, he co-founded Epic Kayaks, helping pioneer modern surfski design, and in 2025 launched his signature ChalupSki range, built with cutting-edge technology for performance and durability.
As a business leader, Oscar has co-founded and managed companies across sectors, from Citadel, a leading financial services firm, to NuMobile, an employee benefits telecoms business. His experience in sports, business, and leadership fuels his work as a sought after international keynote speaker. His talks delivered to corporations, conferences, and sports organisations worldwide focus on resilience, teamwork, leadership, and overcoming adversity.
Since being diagnosed with multiple myeloma in 2019, Oscar has shared his journey with unflinching honesty, inspiring global audiences with his philosophy of #NoRetreatNoSurrender. His story is also captured in his bestselling book, No Retreat, No Surrender, which continues to motivate readers around the world.