FAS
Our Financial Affluence Segmentation tool is a smart and insightful option for companies wanting to confidently target populations to take up your product or engage with your services. By analysing consumer data, we used machine learning to segment the credit-active South African consumer population into 6 groups with certain characteristics.
FAS BrochureFAS Location
Experian’s FAS Location solution allows you to select your ideal segment based on their FAS profiles and/or area to get insights into the population at a more granular level. Understanding the distributions of your ideal customers in an area is a significant benefit for targeted advertising, marketing and sales strategies.
FAS Location Brochure