Leads Prioritisation and Enrichment Services
Enrich your leads lists with FAS and FAS Persona lenses to target and prioritise your campaigns.
Priority flags, based on enrichment layers, facilitate quicker success and more effective utilisation of contact centre resources on your campaigns.
FAS Persona
FAS Persona offers a deeper understanding of the South African consumer landscape, enabling you to develop a personalised, customer-centric approach to market strategies and operational planning
FAS Location
Experian’s Financial Affluence Segmentation (FAS) Location solution empowers you to engage with the ideal customer based on their financial and lifestyle characteristics and locate where they live.