Up: Experian’s Financial Education Platform for Consumer Engagement

Experian is committed to advancing financial inclusion and empowering South African consumers with essential financial knowledge.

Our consumer education platform, Up, brings accessible financial education directly to consumers, offering free credit scores, full credit reports, budgeting tools, and unique educational content.

Your business can participate by adding an Up banner to your website, demonstrating a shared commitment to financial literacy and gaining insights into consumer engagement.

Experian's Up
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Key Features of Up

GeleZAR Cartoons

Cartoon-style guides simplify financial concepts like budgeting, saving, and debt counselling, making financial education engaging and understandable.

Personal Experian Credit Score and Credit Report

Free and unlimited access to credit scores and full credit reports allows consumers to track financial health and make informed economic choices.

Budgeting Tool

Users can set financial goals and monitor spending, creating a robust personal finance plan.

Alternative Data Insights

Up collects fully consented alternative data through consumer interaction, offering insights especially valuable for thin-file consumers.

Direct Bureau Contact

Consumers can contact Experian directly for credit report inquiries, ensuring clarity and support.

Notification Services

Free notification is sent once a foot-printing enquiry has been made on a consumer’s bureau profile or a new account is added to their profile. This helps consumers know if their personal information helps consumers identify unexpected activity on their profile.

Paid-for Services

Paid-for services are also available on the application. These include dark web data compromise alert services.

Drive financial inclusion and education with Up, Experian’s web-based app

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Up Partners

What You Receive as an Up Partner

  1. Branded Banner and Link: A custom banner with a dedicated hyperlink and optional QR code links your business site to Up. This drives traffic to the platform, enhancing your brand’s commitment to financial literacy.
  2. Quarterly Insights Report: A PDF report offers an aggregated view of consumer segments registered via your link, enriched with Financial Affluence Segments (FAS) and other user activity metrics on Up.
  3. Marketing Platform: Demonstrate your commitment to financial empowerment with short-form articles featuring your logo and link, published by Experian, to drive financial literacy.
  4. Partner Status on Up: Enjoy brand visibility on Up’s "wall of fame," showcasing your dedication to financial inclusion.

Benefits for Your Business

  • Enhanced Financial Literacy: Empower employees and consumers with educational content that boosts financial well-being.
  • Financial Inclusion Commitment: Actively contribute to financial education, directly supporting ESG goals.
  • Deep Consumer Insights: Gain unique behavioural insights through Up’s alternative data, supporting customer-centric strategies.
  • Increased Brand Visibility: Feature on Up’s Partner Wall of Fame, aligning your brand with a mission-driven initiative.

Up Benefits

To learn how this platform can transform your approach to consumer insights, contact us today:

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