FAS Site Analytics
Delivered in a simple spreadsheet, FAS Site Analytics enables our clients to compare several selected store locations (existing and planned sites). Historical business-centric information based on the client’s specific observations is also taken into consideration (e.g. store performance, major competitors in the area, and products offered at the site). The client’s data is then enriched with aggregated consumer and geo-spatial insights, using the site catchment as a reference to enhance the geo-spatial insights with consumer bureau insights.
Examples of these bureau insights layers include:
- FAS group distribution
- FAS type distribution
- Various standard bureau consumer views (e.g. age, credit activity status, gender distribution)
- Various alternative data views (based on geospatial FAS representation, e.g. propensity to engage in online shopping, the propensity to engage in online shopping, etc.)
This enriched geo-spatial data allows for easy site comparisons, facilitating the identification of more suitable store locations based on what matters most to your business.
