Data Management Platform

Make the best data, drive the best outcomes

Managed DMP

Experian's Data Management Platform (DMP) service allows you to combine your data with additional insights. This will enable you to create intelligent interactions across channels and devices to improve consumer experience and media efficiency.

Driving value with a DMP

Managing large amounts of data can be a cumbersome task, especially if you don't have a consolidated approach to organising and using your data. Add this to the challenge of engaging effectively with customers, and it becomes clear why more support is needed. This explains why many organisations are adopting a DMP; to make the most out of their data and ultimately provide more meaningful messages to their customers.

Why use Experian's Managed DMP Service

If you've invested in a DMP, you'll need to make sure you apply it correctly, as this will determine whether your business and customers see the benefit. Experian can support your organisation through this process, even if it means starting from the beginning and cleansing the data you want to use within the DMP. With a long history of managing and using data responsibly, you can trust Experian to develop your DMP strategy.

We can help you take control of your data to improve outcomes and build stronger customer relationships

Products to drive data performance

Make your data work for you

Solutions to solve business issues

Use technology and data to power business decisions

Data management capabilities to support data projects

Get the most from your data

Reduce Wastage

A DMP can reduce wasted time and budget by tracking media impressions across multiple channels and platforms. A DMP can also retarget the most relevant customers while excluding others for increased targeting accuracy.


A DMP can create accurate audiences based on your ideal customers. This can help you to create highly tailored messages on the most relevant channels, enabling you to understand your customers on a much more granular level.

Increase Conversions

With a DMP, you can combine first and third-party data into your seed group and use lookalike audiences to set up manual and automated campaigns to increase customer acquisition.

Find out how we can help your business thrive