Data Validation Services

Drive better customer relationships with accurate data

Improve your data

Trustworthy data is pivotal to making well-informed decisions. By validating data both at the point that it is entered, and on a regular basis going forward, you can make sure you have an accurate and up-to-date view of your customers.

Effective customer communication, superior customer service, business efficiency, and regulatory compliance are all important reasons you should both clean and enrich the customer data that you hold. Find out which data our data validation tools can help you out with below.

Average levels of inaccurate data have now reached 30%*

Percentage 30

Address validation

Drive greater insight into your customers' location

Our address validation ensure only accurate and complete address data enters your database, and existing addresses are kept trustworthy and up to date.

Email validation

Boost your email campaign effectiveness

The success of your email communications depends on how much you trust your email database. Our email validation tool removes bad email addresses to preserve your sender reputation and maximise ROI.


  • Clear, actionable email insight to help improve your sender reputation
  • Flexible implementation of real-time capture for web and CRMs as well as bulk cleansing
  • Self-service portal for lists under 1,000,000 files
  • Experian’s trusted secure data and privacy standards

    CRM Integrations

    Protect your CRM and ERP investments

    Ensure only the most accurate of customer data enters your CRM application and maintain the quality of data across your CRM. Our data quality integrations for address, email and mobile data covers:


  • Microsoft Dynamics 365
  • SAP


    Find out how we can help your business thrive