Data Cleansing Solutions

Cleanse your data with Intact

Experian provides consumer and business data cleansing service, including the ability to enrich your data with demographic insight and suppress those who have moved, are now deceased, or who have opted out of marketing. Experian provides a convenient and cost effective way to manage your data integrity. Do you need to reduce wastage on mailing campaigns, improve response rates, conversion and Return On Investment (ROI), and protect your brand reputation? Then Experian can help.

Proactively identify and manage data quality issues before they negatively impact your business. Our data management solution can systematically examine and make your data trustworthy. As data often flows into your organisation in different sources and formats. We run it against Experian’s unique reference data, cleansing, and matching capabilities - so you can rapidly take control. With sophisticated but easy to understand profiling, matching & linking, and verification capabilities together in one place, you can transform your data and confidently solve data quality issues.

Validate contact data post-capture

You can validate address, and email post-capture, either on a recurring or ad hoc basis, via bulk cleansing.

Why Experian?

As data and marketing experts, we can help you maximise your marketing database by enhancing the data quality of your customers and prospects with our world-class database solutions software. We’ll also help you leverage its revenue potential with our marketing campaign tools and systems. Our integrated approach is what makes working with Experian so powerful.

What we do

Experian utilises industry leading suppression files for database cleansing, as well as providing data enhancement services – whereby a host of geo-demographic information data attributes including age, marital status, income and can be appended to your data. In addition, our market leading segmentations; Mosaic and Financial Strategy Segments can also be appended through Experian.

The Benefits

·  Achieve increased response rates by only mailing those who can respond

·  Improve ROI by reducing wastage and unnecessary processing costs

·  Protect your brand reputation, by avoiding inappropriate and badly targeted communications

·  Ensure you are complying with industry regulations and best practice, such as Global Data Protection Regulation (GDPR) and the Direct Marketing Association (DMA) code of conduct



How We Do It: The 5 Steps

1. Cleans and updates address and phone number

2. Validates residency

3. Suppresses those who can’t or won’t respond

4. Matches records to remove duplicates

5. Enhances data with insight to help better target your customers/prospects

How data cleansing helps

Confident business decisions

Trust your data to make key strategic decisions

Customer Loyalty

Deeper customer insights to improve communications and built trust and loyalty


Reduce wastage and increase revenue through a stronger customer relationship

Data Enrichment

Enhance and enrich your consumer, business, and additional information including demographics, location, lifestyle, and segmentation.

Gain a richer understanding of all your customers and prospects in order to tailor your messaging to them further and base your strategic decisions on even more in-depth and trustworthy information.

What data is available?

Experian’s enrichment solution first verifies the customer data you are collecting, such as name, phone number, address and email. After verification, a record can be enriched with missing or incomplete information. Available data includes demographic information from Experian Mosaic©, business information and deceased data.

Benefits of data enrichment

Data enrichment provides better insight into individuals at the point of interaction, allowing you to tailor messages, prioritise communication, personalise offers and improve engagement online, over-the-phone, and through marketing communications.

Achieve greater customer insight

Uncover individualised customer information by augmenting a contact record with missing or unknown data points.

Increase business efficiency

Leverage Experian’s expertise in real-time modelling to create increased conversion and engagement.

Improve customer experience

Understand and accurately target your customer segments to provide custom offers, personalised messaging and tailored experiences.

Explore the full breadth of the data we have that enhances your customer insights

Bureau Data Services

Our bureau cleansing services help you keep your data trustworthy through one-off or regular cleansing.

Clean, de-duplicate, and enhance your customer records using our unique range of data assets.

Explore how enrichment can help create an accurate and holistic view for your customers

Single Customer View

Make trusted decisions and improve engagement based on a single view of your customers. We help you build the most complete, accurate, consistent and holistic Single Customer View available today using our 4 step process - Investigate, Assess, Improve, and Control.

Work with us to build your SCV today and start benefiting from improved customer experience, increased operational efficiency, fraud identification and decisioning, and regulatory compliance.

Data Strategy

Developing a coherent data strategy can be a challenge for most organisations. We help you develop and align your long-term plan of action around data management with your organisation's key objectives, whether that be around increasing customer engagement, driving increased profitability, or reducing risk.

We Assess your data quality, evaluate your processes, and prioritise your data to form the foundations of your Data Strategy Roadmap, outlining and prioritising key recommendations and next steps.

Data Governance

The volume, variety and veracity of data the average business holds is higher than ever and is continuing to grow, making meeting the requirements of data regulations increasingly difficult.

Experian offers support to help you improve and regain control of your data throughout your organisation in line with your own governance policies through proactive preparation and up-to-date data.

Find out how we can help your business thrive