Consumer data

Turning consumer data into useful insights that help you understand and support your customers

Is a customer who they claim to be? Can they afford the credit they’re asking for? Do they qualify for a service we provide? Are they about to leave us for a competitor?

Businesses need to answer questions like these thousands of times a day. You need to make decisions fairly and respond quickly. And to do that, you need a clear, complete picture of each individual customer. That’s where we come in.

Over 5,000 (?) organisations across the country – from small start-ups to multi-nationals – use our information to manage risk, identify and prevent fraud, combat money laundering and recover unpaid debts. We also help public-sector organisations understand the people, places and communities they work with.

Why data accuracy matters

For a customer, inaccurate details could be the difference between acceptance and rejection. Only by giving organisations an accurate picture of each customer’s circumstances can we ensure they’re treated fairly and correctly.

Correct and current data reduces friction throughout the customer journey by enabling instant decisions and reducing customer queries, as well as helping us to fulfil our regulatory obligations.

Our data quality process

Over of the largest and most up-to-date sources in the South Africa supply us with data – either in real time, daily, monthly or quarterly. All data goes through strict quality checks before being added to our database, meaning we process millions of data items every day.[SA numbers required]

Unique insights

Helping organisations understand and support their customers better

What insights do we provide?

Our data, people and processes are trusted by over clients and millions of consumers. With over 30 years’ experience in sourcing, processing and matching data, we turn complex information into clear insights that help businesses understand, manage and provide for their customers.

Businesses can use this information to verify a customer’s identity or contact details, detect and prevent fraud, understand people’s financial circumstances and attitudes, make responsible lending decisions, and help customers choose the most suitable products for them.