Customer journey: Marketing campaigns & personalisation
Deliver personalised, consistent experiences across all your marketing channels
With an exploding number of channels available and the volume of time spent on them, consumers are producing more data than ever before. For marketers, cutting through this noise and complexity can be a challenge, especially as consumers expect positive, relevant, engaging and above all, consistent experiences.
By consistently applying data across and the entire customer journey, you’ll offer more personalised experiences, so your customers feel understood and engaged. Experian has the data, media partners, advertising services and analytical capabilities to help you create targeted campaigns and seamless experiences.
Our Solutions
Direct Marketing
Experian’s comprehensive B2C marketing database (email & direct mail addresses) provides a method for your customer contact and prospecting communications. Each record is linked to our demographic and lifestyle data, ensuring you cut out messages to those unlikely to interact with your brand.