Maximise the benefit of every customer interaction

Marketswitch Optimisation is a simple solution in a world where business infrastructures are complex, and customer expectations are becoming more difficult to meet.

At any point in the customer lifecycle, from acquisition right through to debt management, Marketswitch Optimisation can help your business to evaluate competing goals and priorities and deliver customer-centric, personalised solutions.

Regardless of your business constraints, Marketswitch Optimisation will determine the best solution that delivers maximum value.

What are the benefits?

  • Grow profits with intelligent pricing and revenue management strategies
  • Increase response and take up rates
  • Reduce costs through improved efficiencies
  • Quantify and manage risk, profit and revenue goals across stakeholders
  • Evaluate multiple scenarios, examine the trade-offs and determine which strategy is best
  • Execute strategies at an individual customer level
  • Adapt to and satisfy regulatory constraints while optimising profits
  • Turn insights from analytical activity into profitable decisions
  • How does it work?

    You can deploy Marketswitch Optimisation software either as a batch process via flat files or database tables, real-time calls or strategy trees.

    Our team of experts can support you along the way as you transition to using Marketswitch Optimisation, providing detailed training and handover.

    It can be scaled to solve huge optimisation problems including Big Data scenarios.

    Decision Analytics consulting has the overriding aim to prove and deliver quantifiable benefits to every business. It is practical and results driven, with systems and processes that are realistic to implement and maximise the benefits returned.

    Experian has worked with clients in different industries around the world and has used this experience to create Decision Analytics specifically designed to address key business challenges.

    Drawing on a unique understanding of business drivers, the complete propositions incorporate proven, leading practice to ensure clients can focus on what really adds value to their business. This ensures organisations can rapidly realise the benefits from Decision Analytics and maximise the return on investment.

    What can Consultancy Services do for me?

    Consulting enables the business potential of Decision Analytics and sits at the heart of every proposition created for clients. As well as building experience and expertise into Decision Analytics products and services, Experian also supports clients through the strategy design and implementation process, and beyond as their business develops.

    Find out how we can help your business thrive

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    How can we help you?

    Consultants from Experian’s Decision Analytics division works with clients at every stage of the project, firstly to understand each client’s business, then helping to design and implement systems that deliver objectives.

    Decision Analytics consulting has the overriding aim to prove and deliver quantifiable benefits to every business. It is practical and results driven, with systems and processes that are realistic to implement and maximise the benefits returned.

    Experian has worked with clients in different industries around the world and has used this experience to create Decision Analytics specifically designed to address key business challenges.

    Drawing on a unique understanding of business drivers, the complete propositions incorporate proven, leading practice to ensure clients can focus on what really adds value to their business. This ensures organisations can rapidly realise the benefits from Decision Analytics and maximise the return on investment.

    Some key facts

    • Following implementation, the consultants stay close to every organisation through a regular review programme to evolve and enhance strategies as needs change and the business grows.
    • Most importantly, regular monitoring evaluates the benefits achieved, creating an environment for future improvements and increasing returns.
    • Experian believes that the Decision Analytics delivery is only the beginning of the relationship, and builds a partnership to continue to support and enhance the solution through a regular programme of consulting and development.