Precision marketing

Unlock the power of data to enhance your marketing.

Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

Work with a trusted partner that can help you demonstrate transparency and responsibility in your interactions with customers.

We help you achieve:

  • Enhance your understanding
  • Target effectively
  • Transform experiences
  • Improve ROI
  • Reduce risks

How we do it

  • Access the deepest, most actionable insights on every individual, household and location in the RSA.
  • Define your best audiences and engage them through relevant, personalised customer experiences – both online and offline.
  • Prioritise your activities and spend where they’ll deliver the most value. Avoiding the commercial and reputational damage of poor targeting and non-compliance.

Want to know more about how we can help your business thrive?

Marketing Data Management

Helping your business better manage consumer data and insight

The more accurate and comprehensive insight you have on your customers, the better you can develop and execute strategies for growth. To achieve a true, up-to-date picture of customers is extremely difficult when you’re dealing with multiple departments and channels. Then there are added pressures, such as compliance, governance and security.

Experian’s data management services for marketing cuts through this complexity to give you an accurate view of your customer, while improving your data governance, data management and helping you to stay compliant.

Once you have the right data, exceptional marketing will follow.