Experian Precision Marketing

Unlock the power of data to enhance your marketing.

Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

Work with a trusted partner that can help you demonstrate transparency and responsibility in your interactions with customers.

We help you achieve:

  • Enhance your understanding
  • Target effectively
  • Transform experiences
  • Improve ROI
  • Reduce risks

How we do it

  • Access the deepest, most actionable insights on every individual, household and location in the RSA.
  • Define your best audiences and engage them through relevant, personalised customer experiences – both online and offline.
  • Prioritise your activities and spend where they’ll deliver the most value. Avoiding the commercial and reputational damage of poor targeting and non-compliance.

Want to know more about how we can help your business thrive?

Achieve Precision Marketing with...

Helping your business better manage consumer data and insight – to get a complete, accurate and compliant view of your customers.

Marketing Data Management

Helping your business better manage consumer data and insight

The more accurate and comprehensive insight you have on your customers, the better you can develop and execute strategies for growth. To achieve a true, up-to-date picture of customers is extremely difficult when you’re dealing with multiple departments and channels. Then there are added pressures, such as compliance, governance and security.

Experian’s data management services for marketing cuts through this complexity to give you an accurate view of your customer, while improving your data governance, data management and helping you to stay compliant.

Once you have the right data, exceptional marketing will follow.

Experian's B2C database can help you:

- Increase brand awareness, sales and subscriber registrations

- Encourage consumers (existing customers and prospects) to sign-up organically for future direct mail / email communications

- Re-engage with dormant customers by linking them with an alternative, active email or home address

- Deliver highly-effective, compliant consumer marketing campaigns

How it works

- Gain a better understanding of the profile of your customers, allowing you to prioritise those most likely to engage with your brand

- Reach out to new prospects, or, re-engage with existing and lapsed customers using Experian’s B2C database of up-to-date consumer records, including name, postal address and email address

- Activate multi-channel campaigns and target the same audience(s) across social, display, programmatic and TV advertising

Our Solutions

Data Quality

The use of technology to automate every day data quality activity will help you to communicate and interact with your customers and prospects more effectively. Our range of data quality tools will ensure your data remains a key business priority. Learn More

 

 

Direct Marketing

Experian’s comprehensive B2C marketing database (email & direct mail addresses) provides a method for your customer contact and prospecting communications. Each record is linked to our demographic and lifestyle data, ensuring you cut out messages to those unlikely to interact with your brand. Learn More

 

A compliant method for your consumer prospecting needs

Direct marketing remains one of the most effective ways to communicate with consumers. Whether your aim is to re-engage with existing or lapsed customers, or introduce your brand, products or services to new consumers. Experian’s B2C database draws together information from a variety of approved sources, allowing trusted organisations to communicate with relevant consumers across direct mail and email marketing.

Each record can be linked to any of our socio-demographic models and any of our 500+ lifestyle variables. Helping you to truly understand the profile of individuals that are interacting with your brand, driving greater consumer engagement, conversions and ultimately return on investment (ROI).

 

Bespoke Audiences Case Study

To reach the most relevant customers and enhance campaign performance, Experian created a bespoke ‘Vegan Centric’ audience using a range of in-depth, accurate and verified data, in addition to other data sets such as lookalike audiences and CRM customers.

 

 

Data in Digital Advertising

Experian’s proven capability in improving the effectiveness of marketing communications through our data pool of 50 million customers will enable you to build detailed audiences across advertising - programmatic, social and addressable TV. Learn More

 

Social

Traditional marketing does not touch every consumer and brands need to be visible where people are. With huge user bases, social networks have a scale and reach that cannot be ignored and social media advertising can reach large numbers of people at a lower cost than traditional channels. Enquire Now